Exploring customer service experience equity on the customers’ behavioral intention in tourism industry
Researchers in recent years have begun to pay more attention to the effect of customer experience on consumer behaviors. Many scholars suggested that building firms must nurture the emotional bonds between the customers and the providers through experiential elements which can fulfill customers’ soc...
| Published in: | The Role of Service in the Tourism and Hospitality Industry - Proceedings of the 2nd International Conference on Management and Technology in Knowledge, Service, Tourism and Hospitality, SERVE 2014 |
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| Main Author: | |
| Format: | Conference paper |
| Language: | English |
| Published: |
CRC Press/Balkema
2014
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-84941963473&doi=10.1201%2fb18238-34&partnerID=40&md5=f08bf6686444874d4b10a7c202a0f6a6 |