The relationship between consumer ethnocentrism, cosmopolitanism and product country image among younger generation consumers: The moderating role of country development status

The relationship between consumer ethnocentrism, cosmopolitanism and product country image among younger generation consumers: The moderating role of country development status

Although the differences between developed and developing countries have been extensively studied in the context of globalization strategies, few studies have so far been conducted on the relationship between country development status and the possession by countries of a favorable (or unfavorable)...

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Bibliographic Details
Published in:International Business Review
Main Author: Jin Z.; Lynch R.; Attia S.; Chansarkar B.; Gülsoy T.; Lapoule P.; Liu X.; Newburry W.; Nooraini M.S.; Parente R.; Purani K.; Ungerer M.
Format: Article
Language:English
Published: Elsevier Ltd 2015
Online Access:https://www.scopus.com/inward/record.uri?eid=2-s2.0-84926421595&doi=10.1016%2fj.ibusrev.2014.08.010&partnerID=40&md5=9df26ca14a74fbcfe43389e92d69301d

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