Travel behavioral intention of choosing Malaysia as destination for medical tourism
This paper aims to explore how the image of destination could allure the medical tourists in choosing Malaysia as their chosen destination. This conceptual paper offers an in-depth literature review regarding destination image and behavioral intention of the potential tourists and medical tourists....
| Published in: | Theory and Practice in Hospitality and Tourism Research - Proceedings of the 2nd International Hospitality and Tourism Conference 2014 |
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| Main Author: | |
| Format: | Conference paper |
| Language: | English |
| Published: |
CRC Press/Balkema
2015
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-84907373129&doi=10.1201%2fb17390-37&partnerID=40&md5=7ead61c33b252ccf0a4d54bcff027bc3 |