Impact of actual self-congruity and ideal self-congruity on experiential value and behavioral intention

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Impact of actual self-congruity and ideal self-congruity on experiential value and behavioral intention

This study is to test the effect of actual self-congruity and ideal self-congruity on experiential value and behavioral intention and to compare which of the type of self-congruity has a stronger effect on these two behavioral outcomes. Despite of much attention given to the concept, few, if any, ha...

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Bibliographic Details
Published in:	Theory and Practice in Hospitality and Tourism Research - Proceedings of the 2nd International Hospitality and Tourism Conference 2014
Main Author:	Yusof J.M.; Manan H.A.; Kassim N.A.M.; Karim N.A.
Format:	Conference paper
Language:	English
Published:	CRC Press/Balkema 2015
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-84907346428&doi=10.1201%2fb17390-21&partnerID=40&md5=e5e171ae77e2f0dd9b8a1b349956e831

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