Why Malaysian opt out domestic holidays for trips abroad?
The purpose of this study is to classify the determinants of Malaysian tourist intentions for outbound travels, paying exceptional attention on the motivations aspect. The success of destinations marketing should be supported by strong demand for inbound and domestic tourism demand. The importance o...
| Published in: | Theory and Practice in Hospitality and Tourism Research - Proceedings of the 2nd International Hospitality and Tourism Conference 2014 |
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| Main Author: | |
| Format: | Conference paper |
| Language: | English |
| Published: |
CRC Press/Balkema
2015
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-84907346427&doi=10.1201%2fb17390-34&partnerID=40&md5=cb70b2526b2ab081e04c725ed4975d2c |