The perspective and expectation among Singaporean tourists toward destination image of Perak
The importance of tourist destination's image is universally acknowledged since it affects individual's subjective perception and consequent behavior as well as destination choice. Images significantly affected tourists' behavior, starting from their mental constructions about destina...
| Published in: | Theory and Practice in Hospitality and Tourism Research - Proceedings of the 2nd International Hospitality and Tourism Conference 2014 |
|---|---|
| Main Author: | |
| Format: | Conference paper |
| Language: | English |
| Published: |
CRC Press/Balkema
2015
|
| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-84907303239&doi=10.1201%2fb17390-50&partnerID=40&md5=9be891662721f21cc4021aa4530b51e5 |