Halal logistics PEST Analysis: The Malaysia perspectives
Halal logistics is a global business, and the objective of this study is to analyse the general environment of Halal logistics in Malaysia by using the PEST Analysis. This study is exploratory in nature and applies literature survey and the External Factors Evaluation (EFE) Matrix methodology. The r...
| Published in: | Asian Social Science |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Canadian Center of Science and Education
2014
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-84903148621&doi=10.5539%2fass.v10n14p119&partnerID=40&md5=0c77f5d46f7d349fe9e75614aff8f070 |