Perceived value of bargain shopping among youth excursionist
Shopping is acknowledged as an enjoyable activity where most countries are applying the concept of shopping "festivals", "carnivals" and "seasons". Youth shoppers, those aged between 18 to 30 years old are one of the potential segments that should not be overlooked. The...
| Published in: | Management and Technology in Knowledge, Service, Tourism and Hospitality - Proc. of the Annual Int. Conf. on Management and Technology in Knowledge, Service, Tourism and Hospitality 2013, SERVE 2013 |
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| Main Author: | |
| Format: | Conference paper |
| Language: | English |
| Published: |
Taylor and Francis - Balkema
2014
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-84896527303&doi=10.1201%2fb16700-27&partnerID=40&md5=2efb067fe57413d99ce75d425991f534 |