| Summary: | This paper attempts to explore the demographic factors towards one of the dominant pawn brokers in Malaysia named Ar-Rahnu that has led the growth of Islamic pawn broking system comprehensively. Specifically, this study examines the demographic elements in capturing the customer acceptance towards Islamic pawn broking offered by Maidam in the state of Terengganu. A total of 330 self-administered questionnaire instrument, were distributed to the customer within the district of Dungun that had received financial assistance at Ar-Rahnu Maidam. The sample was selected through quota samping and further executed by means of convenience technique from the total customer of Ar-Rahnu Maidam Dungun. The result of the investigation demonstrated that out of the eight selected demographic indicators, two of them which are marital status and occupational sector demonstrated that there were significance differences among the group while the remaining six were not significant. The evidence from the survey is expected to provide a limelight about the importance of Islamic pawn broking in strengthening the industry.
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