The role of Relational Norms in mediating the influence of market orientation on relational satisfaction
In this paper, the researchers hope to determine how the concept of Relational Norms can mediate the relationship between market orientation and the relational satisfaction of private higher learning institutions (HLI) that forms academic franchise with public universities. We discovered that only t...
| Published in: | World Applied Sciences Journal |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
2013
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-84891110121&doi=10.5829%2fidosi.wasj.2013.23.eemcge.22015&partnerID=40&md5=1107c42117f80ddeb9e26c044067ef9f |