Experience of non-Muslim consumers on halal as third party certification mark in Malaysia
Consumers become more concerned about the products they consume as they become aware of the benefits of third-party certification marks on product packaging and advertisements. Consumers look for food product packaging that includes information such as GMO free, organic, eco-friendly, country of ori...
| Published in: | Asian Social Science |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
2013
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-84887175730&doi=10.5539%2fass.v9n15p263&partnerID=40&md5=958aa389bcaf335641b5dcf931e0e449 |