Experience of non-Muslim consumers on halal as third party certification mark in Malaysia

Consumers become more concerned about the products they consume as they become aware of the benefits of third-party certification marks on product packaging and advertisements. Consumers look for food product packaging that includes information such as GMO free, organic, eco-friendly, country of ori...

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Bibliographic Details
Published in:Asian Social Science
Main Author: Hassan S.H.; Hamdan H.
Format: Article
Language:English
Published: 2013
Online Access:https://www.scopus.com/inward/record.uri?eid=2-s2.0-84887175730&doi=10.5539%2fass.v9n15p263&partnerID=40&md5=958aa389bcaf335641b5dcf931e0e449
id 2-s2.0-84887175730
spelling 2-s2.0-84887175730
Hassan S.H.; Hamdan H.
Experience of non-Muslim consumers on halal as third party certification mark in Malaysia
2013
Asian Social Science
9
15
10.5539/ass.v9n15p263
https://www.scopus.com/inward/record.uri?eid=2-s2.0-84887175730&doi=10.5539%2fass.v9n15p263&partnerID=40&md5=958aa389bcaf335641b5dcf931e0e449
Consumers become more concerned about the products they consume as they become aware of the benefits of third-party certification marks on product packaging and advertisements. Consumers look for food product packaging that includes information such as GMO free, organic, eco-friendly, country of origin or religiously based labels, such as kosher and Halal. This study examined the impact of a Halal certification mark as both an advertisement and a signifier of third-party certification for non-Muslims in Malaysia. The results show that non-Muslims do not think that advertisement with Halal certification mark is offensive. Structural equation modeling (SEM) analysis shows that sensitivity toward advertisement is positively related to attitudes toward advertisements, and that attitudes toward advertisements have a significant and positive relationship with behavioral outcomes. These findings enhance understanding of the effect of advertisement with Halal certification mark on non-Muslim consumers in Malaysia.

19112025
English
Article
All Open Access; Green Open Access; Hybrid Gold Open Access
author Hassan S.H.; Hamdan H.
spellingShingle Hassan S.H.; Hamdan H.
Experience of non-Muslim consumers on halal as third party certification mark in Malaysia
author_facet Hassan S.H.; Hamdan H.
author_sort Hassan S.H.; Hamdan H.
title Experience of non-Muslim consumers on halal as third party certification mark in Malaysia
title_short Experience of non-Muslim consumers on halal as third party certification mark in Malaysia
title_full Experience of non-Muslim consumers on halal as third party certification mark in Malaysia
title_fullStr Experience of non-Muslim consumers on halal as third party certification mark in Malaysia
title_full_unstemmed Experience of non-Muslim consumers on halal as third party certification mark in Malaysia
title_sort Experience of non-Muslim consumers on halal as third party certification mark in Malaysia
publishDate 2013
container_title Asian Social Science
container_volume 9
container_issue 15
doi_str_mv 10.5539/ass.v9n15p263
url https://www.scopus.com/inward/record.uri?eid=2-s2.0-84887175730&doi=10.5539%2fass.v9n15p263&partnerID=40&md5=958aa389bcaf335641b5dcf931e0e449
description Consumers become more concerned about the products they consume as they become aware of the benefits of third-party certification marks on product packaging and advertisements. Consumers look for food product packaging that includes information such as GMO free, organic, eco-friendly, country of origin or religiously based labels, such as kosher and Halal. This study examined the impact of a Halal certification mark as both an advertisement and a signifier of third-party certification for non-Muslims in Malaysia. The results show that non-Muslims do not think that advertisement with Halal certification mark is offensive. Structural equation modeling (SEM) analysis shows that sensitivity toward advertisement is positively related to attitudes toward advertisements, and that attitudes toward advertisements have a significant and positive relationship with behavioral outcomes. These findings enhance understanding of the effect of advertisement with Halal certification mark on non-Muslim consumers in Malaysia.
publisher
issn 19112025
language English
format Article
accesstype All Open Access; Green Open Access; Hybrid Gold Open Access
record_format scopus
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