Purchasing Decisions among Muslim Consumers of Processed Halal Food Products

Muslim consumers nowadays are aware of the ingredients in foods thus making them more selective in choosing foods that they want to purchase and consume. Halal certification from an authorized body is important to verify that the processed food products are genuinely halal. The objective of this stu...

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Bibliographic Details
Published in:Journal of Food Products Marketing
Main Author: Hamdan H.; Issa Z.M.; Abu N.; Jusoff K.
Format: Article
Language:English
Published: 2013
Online Access:https://www.scopus.com/inward/record.uri?eid=2-s2.0-84876129324&doi=10.1080%2f10454446.2013.724365&partnerID=40&md5=f68d74d725e0b78aeb466df1d1a23c3e

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