Purchasing Decisions among Muslim Consumers of Processed Halal Food Products
Muslim consumers nowadays are aware of the ingredients in foods thus making them more selective in choosing foods that they want to purchase and consume. Halal certification from an authorized body is important to verify that the processed food products are genuinely halal. The objective of this stu...
| Published in: | Journal of Food Products Marketing |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
2013
|
| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-84876129324&doi=10.1080%2f10454446.2013.724365&partnerID=40&md5=f68d74d725e0b78aeb466df1d1a23c3e |