Purchasing Decisions among Muslim Consumers of Processed Halal Food Products

Muslim consumers nowadays are aware of the ingredients in foods thus making them more selective in choosing foods that they want to purchase and consume. Halal certification from an authorized body is important to verify that the processed food products are genuinely halal. The objective of this stu...

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Published in:Journal of Food Products Marketing
Main Author: Hamdan H.; Issa Z.M.; Abu N.; Jusoff K.
Format: Article
Language:English
Published: 2013
Online Access:https://www.scopus.com/inward/record.uri?eid=2-s2.0-84876129324&doi=10.1080%2f10454446.2013.724365&partnerID=40&md5=f68d74d725e0b78aeb466df1d1a23c3e
id 2-s2.0-84876129324
spelling 2-s2.0-84876129324
Hamdan H.; Issa Z.M.; Abu N.; Jusoff K.
Purchasing Decisions among Muslim Consumers of Processed Halal Food Products
2013
Journal of Food Products Marketing
19
1
10.1080/10454446.2013.724365
https://www.scopus.com/inward/record.uri?eid=2-s2.0-84876129324&doi=10.1080%2f10454446.2013.724365&partnerID=40&md5=f68d74d725e0b78aeb466df1d1a23c3e
Muslim consumers nowadays are aware of the ingredients in foods thus making them more selective in choosing foods that they want to purchase and consume. Halal certification from an authorized body is important to verify that the processed food products are genuinely halal. The objective of this study is to investigate the purchasing decision factors among Muslim consumers of processed food products. Studied variables are characteristics of processed food products, awareness of halal labeling and knowledge on halal processed food products. A set of 7-point Likert scale questionnaires was designed and distributed conveniently to 400 Muslim consumers that had just finished with shopping at the respective supermarkets. The data collected were analyzed using SPSS version 13 for descriptive statistics, Pearson Correlation Coefficient, multiple regressions, and also cross-tabulation analysis. Knowledge (familiarity) of the processed foods was identified as the most influential factor in determining the purchasing decision among Muslim consumers. © 2013 Copyright Taylor & Francis Group, LLC.

15404102
English
Article

author Hamdan H.; Issa Z.M.; Abu N.; Jusoff K.
spellingShingle Hamdan H.; Issa Z.M.; Abu N.; Jusoff K.
Purchasing Decisions among Muslim Consumers of Processed Halal Food Products
author_facet Hamdan H.; Issa Z.M.; Abu N.; Jusoff K.
author_sort Hamdan H.; Issa Z.M.; Abu N.; Jusoff K.
title Purchasing Decisions among Muslim Consumers of Processed Halal Food Products
title_short Purchasing Decisions among Muslim Consumers of Processed Halal Food Products
title_full Purchasing Decisions among Muslim Consumers of Processed Halal Food Products
title_fullStr Purchasing Decisions among Muslim Consumers of Processed Halal Food Products
title_full_unstemmed Purchasing Decisions among Muslim Consumers of Processed Halal Food Products
title_sort Purchasing Decisions among Muslim Consumers of Processed Halal Food Products
publishDate 2013
container_title Journal of Food Products Marketing
container_volume 19
container_issue 1
doi_str_mv 10.1080/10454446.2013.724365
url https://www.scopus.com/inward/record.uri?eid=2-s2.0-84876129324&doi=10.1080%2f10454446.2013.724365&partnerID=40&md5=f68d74d725e0b78aeb466df1d1a23c3e
description Muslim consumers nowadays are aware of the ingredients in foods thus making them more selective in choosing foods that they want to purchase and consume. Halal certification from an authorized body is important to verify that the processed food products are genuinely halal. The objective of this study is to investigate the purchasing decision factors among Muslim consumers of processed food products. Studied variables are characteristics of processed food products, awareness of halal labeling and knowledge on halal processed food products. A set of 7-point Likert scale questionnaires was designed and distributed conveniently to 400 Muslim consumers that had just finished with shopping at the respective supermarkets. The data collected were analyzed using SPSS version 13 for descriptive statistics, Pearson Correlation Coefficient, multiple regressions, and also cross-tabulation analysis. Knowledge (familiarity) of the processed foods was identified as the most influential factor in determining the purchasing decision among Muslim consumers. © 2013 Copyright Taylor & Francis Group, LLC.
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