Adoption and performance of click and mortar retailers: Malaysia evidence

This study is attempts to examine the diffusion and business performance of e-commerce among click-andmortar retailers in Malaysia. The sample comes largely from retailers in the area of Klang Valley. Both mailedout questionnaire and personal meetings were employed in gathering data from the selecte...

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书目详细资料
发表在:Advances in Natural and Applied Sciences
主要作者: Ali A.; Omar N.; Daud N.M.; Mohamed I.S.
格式: 文件
语言:English
出版: 2012
在线阅读:https://www.scopus.com/inward/record.uri?eid=2-s2.0-84874536281&partnerID=40&md5=0ae063b7b0417cc3c3ab0a80b4a86759