Adoption and performance of click and mortar retailers: Malaysia evidence
This study is attempts to examine the diffusion and business performance of e-commerce among click-andmortar retailers in Malaysia. The sample comes largely from retailers in the area of Klang Valley. Both mailedout questionnaire and personal meetings were employed in gathering data from the selecte...
| Published in: | Advances in Natural and Applied Sciences |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
2012
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-84874536281&partnerID=40&md5=0ae063b7b0417cc3c3ab0a80b4a86759 |
| Summary: | This study is attempts to examine the diffusion and business performance of e-commerce among click-andmortar retailers in Malaysia. The sample comes largely from retailers in the area of Klang Valley. Both mailedout questionnaire and personal meetings were employed in gathering data from the selected sample. Results show that only innovation characteristics of "compatibility" influences e-commerce diffusion by click-andmortar retailers and retailers in greater stages of e-commerce development are more satisfied with their ecommerce capabilities than retailers in the beginning stages of e-commerce development. |
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| ISSN: | 19981090 |