The importance of financial audit: Benefits, challenges and service quality towards client loyalty
The purpose of this paper is to analyze the level of client loyalty among the companies in Malaysia by considering several factors such as the benefits and challenges of an audit as well as the audit service quality provided by the audit firm. Based on 119 responses, the results indicated strong inf...
| Published in: | ISBEIA 2012 - IEEE Symposium on Business, Engineering and Industrial Applications |
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| Main Author: | |
| Format: | Conference paper |
| Language: | English |
| Published: |
2012
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-84874392970&doi=10.1109%2fISBEIA.2012.6422962&partnerID=40&md5=6e30eb492e09a67037491e64336f2d10 |