Determinants of organic food purchase intention
This study is conducted to identify the main factors that determined the organic food purchase intention among consumers who never consume organic food before. There are five main factors in this study namely attitude, health awareness, subjective norm, personal norm and perceived behavioural contro...
| Published in: | ISBEIA 2012 - IEEE Symposium on Business, Engineering and Industrial Applications |
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| Main Author: | |
| Format: | Conference paper |
| Language: | English |
| Published: |
2012
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-84874380471&doi=10.1109%2fISBEIA.2012.6422990&partnerID=40&md5=91defacd07b44efce779527abcc7d131 |
| Summary: | This study is conducted to identify the main factors that determined the organic food purchase intention among consumers who never consume organic food before. There are five main factors in this study namely attitude, health awareness, subjective norm, personal norm and perceived behavioural control. The results showed that, out of these five factors, only four are found significant which are attitude, personal norm, subjective norm and perceived behavioural control. Copyright © 2012 IEEE. |
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| ISSN: | |
| DOI: | 10.1109/ISBEIA.2012.6422990 |