Environmentally conscious behavior among Malaysian consumers: An empirical analysis

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Environmentally conscious behavior among Malaysian consumers: An empirical analysis

This paper aims to investigate the influence of demographic and psychographic variables on environmentally conscious consumer behavior (ECCB) in the context of Malaysian consumers. A survey was developed and administered, generating a total sample of 319 respondents across the country. The prelimina...

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Bibliographic Details
Published in:	Jurnal Pengurusan
Main Author:	Ramly Z.; Hashim N.H.; Yahya W.K.; Mohamad S.A.
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2012
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-84870286063&doi=10.17576%2fpengurusan-2012-35-10&partnerID=40&md5=aa5e1c5e57d370826a51a87ea8272baa

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