Environmentally conscious behavior among Malaysian consumers: An empirical analysis
This paper aims to investigate the influence of demographic and psychographic variables on environmentally conscious consumer behavior (ECCB) in the context of Malaysian consumers. A survey was developed and administered, generating a total sample of 319 respondents across the country. The prelimina...
Published in: | Jurnal Pengurusan |
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Main Author: | |
Format: | Article |
Language: | English |
Published: |
Penerbit Universiti Kebangsaan Malaysia
2012
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Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-84870286063&doi=10.17576%2fpengurusan-2012-35-10&partnerID=40&md5=aa5e1c5e57d370826a51a87ea8272baa |