Meal pace experience, customer satisfaction and customer revisit intention at casual dining restaurants in Kuala Lumpur

This study was conducted to test the effect of meal pace experience on customer satisfaction and customer revisit intention at casual dining restaurants in Kuala Lumpur. This study employed the quantitative approach and questionnaires were designed to collect the required data for testing the effect...

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Published in:Current Issues in Hospitality and Tourism Research and Innovations - Proceedings of the International Hospitality and Tourism Conference, IHTC 2012
Main Author: Ismail H.; Amirhonarvari S.; Radzi S.M.
Format: Conference paper
Language:English
Published: 2012
Online Access:https://www.scopus.com/inward/record.uri?eid=2-s2.0-84866953684&partnerID=40&md5=100a15a0e770137c8c1e2c070ed424e0
id 2-s2.0-84866953684
spelling 2-s2.0-84866953684
Ismail H.; Amirhonarvari S.; Radzi S.M.
Meal pace experience, customer satisfaction and customer revisit intention at casual dining restaurants in Kuala Lumpur
2012
Current Issues in Hospitality and Tourism Research and Innovations - Proceedings of the International Hospitality and Tourism Conference, IHTC 2012



https://www.scopus.com/inward/record.uri?eid=2-s2.0-84866953684&partnerID=40&md5=100a15a0e770137c8c1e2c070ed424e0
This study was conducted to test the effect of meal pace experience on customer satisfaction and customer revisit intention at casual dining restaurants in Kuala Lumpur. This study employed the quantitative approach and questionnaires were designed to collect the required data for testing the effect of meal pace experience. All respondents were casual dining customers. A total of 364 questionnaires were distributed while 204 questionnaires were returned to analyze the data which has been collected from the customers within casual dining restaurants at Golden Triangle area in Kuala Lumpur. The researcher has selected 20 respondents to take part in the pilot survey. The reliability test was used to measure if the questionnaire is free from random error. In this study, the simple linear regression was used to test the proposed hypotheses. The findings found that customer meal pace experience had positive relationship with customer satisfaction and customer revisit intention. © 2012 Taylor & Francis Group.


English
Conference paper

author Ismail H.; Amirhonarvari S.; Radzi S.M.
spellingShingle Ismail H.; Amirhonarvari S.; Radzi S.M.
Meal pace experience, customer satisfaction and customer revisit intention at casual dining restaurants in Kuala Lumpur
author_facet Ismail H.; Amirhonarvari S.; Radzi S.M.
author_sort Ismail H.; Amirhonarvari S.; Radzi S.M.
title Meal pace experience, customer satisfaction and customer revisit intention at casual dining restaurants in Kuala Lumpur
title_short Meal pace experience, customer satisfaction and customer revisit intention at casual dining restaurants in Kuala Lumpur
title_full Meal pace experience, customer satisfaction and customer revisit intention at casual dining restaurants in Kuala Lumpur
title_fullStr Meal pace experience, customer satisfaction and customer revisit intention at casual dining restaurants in Kuala Lumpur
title_full_unstemmed Meal pace experience, customer satisfaction and customer revisit intention at casual dining restaurants in Kuala Lumpur
title_sort Meal pace experience, customer satisfaction and customer revisit intention at casual dining restaurants in Kuala Lumpur
publishDate 2012
container_title Current Issues in Hospitality and Tourism Research and Innovations - Proceedings of the International Hospitality and Tourism Conference, IHTC 2012
container_volume
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url https://www.scopus.com/inward/record.uri?eid=2-s2.0-84866953684&partnerID=40&md5=100a15a0e770137c8c1e2c070ed424e0
description This study was conducted to test the effect of meal pace experience on customer satisfaction and customer revisit intention at casual dining restaurants in Kuala Lumpur. This study employed the quantitative approach and questionnaires were designed to collect the required data for testing the effect of meal pace experience. All respondents were casual dining customers. A total of 364 questionnaires were distributed while 204 questionnaires were returned to analyze the data which has been collected from the customers within casual dining restaurants at Golden Triangle area in Kuala Lumpur. The researcher has selected 20 respondents to take part in the pilot survey. The reliability test was used to measure if the questionnaire is free from random error. In this study, the simple linear regression was used to test the proposed hypotheses. The findings found that customer meal pace experience had positive relationship with customer satisfaction and customer revisit intention. © 2012 Taylor & Francis Group.
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