Determination of food acceptance in restaurants and sensory evaluation laboratory
According to food marketing, human acceptability of food is based on its experience. Thus different people with different experience of food will have different perception and acceptance of food. Consumer opinions of food are also influenced by the context in which it is examined and by the expectat...
Published in: | Current Issues in Hospitality and Tourism Research and Innovations - Proceedings of the International Hospitality and Tourism Conference, IHTC 2012 |
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Main Author: | Chik C.T.; Bachok S.; Sulaiman S. |
Format: | Conference paper |
Language: | English |
Published: |
Taylor and Francis - Balkema
2012
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Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-84866950179&doi=10.1201%2fb12752-56&partnerID=40&md5=fe5520b06b2c6179016657ec8794d68f |
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