Identifying the determinant attributes of halal cosmetics product that influence its positioning strategy in Malaysian market

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Identifying the determinant attributes of halal cosmetics product that influence its positioning strategy in Malaysian market

This paper examines the determinants attributes of halal cosmetics product that influence its positioning strategy in Malaysian market. The results will provide insight on cosmetic firms and other organization of similar structure could identify the determinants attributes of Halal cosmetics product...

書目詳細資料
發表在:	Journal of Applied Sciences Research
主要作者:	Daud N.M.; Aziz H.A.; Baharudin N.H.; Shamsudin S.F.
格式:	Article
語言:	English
出版:	2012
在線閱讀:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-84866053855&partnerID=40&md5=5b5da2d83a3cefd4a9d5322e460b9daf

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