Identifying the determinant attributes of halal cosmetics product that influence its positioning strategy in Malaysian market

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Identifying the determinant attributes of halal cosmetics product that influence its positioning strategy in Malaysian market

This paper examines the determinants attributes of halal cosmetics product that influence its positioning strategy in Malaysian market. The results will provide insight on cosmetic firms and other organization of similar structure could identify the determinants attributes of Halal cosmetics product...

書誌詳細
出版年:	Journal of Applied Sciences Research
第一著者:	Daud N.M.; Aziz H.A.; Baharudin N.H.; Shamsudin S.F.
フォーマット:	論文
言語:	English
出版事項:	2012
オンライン･アクセス:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-84866053855&partnerID=40&md5=5b5da2d83a3cefd4a9d5322e460b9daf

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