Identifying the determinant attributes of halal cosmetics product that influence its positioning strategy in Malaysian market

Identifying the determinant attributes of halal cosmetics product that influence its positioning strategy in Malaysian market

This paper examines the determinants attributes of halal cosmetics product that influence its positioning strategy in Malaysian market. The results will provide insight on cosmetic firms and other organization of similar structure could identify the determinants attributes of Halal cosmetics product...

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Bibliographic Details
Published in:Journal of Applied Sciences Research
Main Author: Daud N.M.; Aziz H.A.; Baharudin N.H.; Shamsudin S.F.
Format: Article
Language:English
Published: 2012
Online Access:https://www.scopus.com/inward/record.uri?eid=2-s2.0-84866053855&partnerID=40&md5=5b5da2d83a3cefd4a9d5322e460b9daf
id 2-s2.0-84866053855
spelling 2-s2.0-84866053855
Daud N.M.; Aziz H.A.; Baharudin N.H.; Shamsudin S.F.
Identifying the determinant attributes of halal cosmetics product that influence its positioning strategy in Malaysian market
2012
Journal of Applied Sciences Research
8
1

https://www.scopus.com/inward/record.uri?eid=2-s2.0-84866053855&partnerID=40&md5=5b5da2d83a3cefd4a9d5322e460b9daf
This paper examines the determinants attributes of halal cosmetics product that influence its positioning strategy in Malaysian market. The results will provide insight on cosmetic firms and other organization of similar structure could identify the determinants attributes of Halal cosmetics product and strengthening their marketing strategies. This study is perhaps one of the first to investigate halal cosmetics and market positioning in Malaysia.

1819544X
English
Article
author Daud N.M.; Aziz H.A.; Baharudin N.H.; Shamsudin S.F.
spellingShingle Daud N.M.; Aziz H.A.; Baharudin N.H.; Shamsudin S.F.
Identifying the determinant attributes of halal cosmetics product that influence its positioning strategy in Malaysian market
author_facet Daud N.M.; Aziz H.A.; Baharudin N.H.; Shamsudin S.F.
author_sort Daud N.M.; Aziz H.A.; Baharudin N.H.; Shamsudin S.F.
title Identifying the determinant attributes of halal cosmetics product that influence its positioning strategy in Malaysian market
title_short Identifying the determinant attributes of halal cosmetics product that influence its positioning strategy in Malaysian market
title_full Identifying the determinant attributes of halal cosmetics product that influence its positioning strategy in Malaysian market
title_fullStr Identifying the determinant attributes of halal cosmetics product that influence its positioning strategy in Malaysian market
title_full_unstemmed Identifying the determinant attributes of halal cosmetics product that influence its positioning strategy in Malaysian market
title_sort Identifying the determinant attributes of halal cosmetics product that influence its positioning strategy in Malaysian market
publishDate 2012
container_title Journal of Applied Sciences Research
container_volume 8
container_issue 1
doi_str_mv
url https://www.scopus.com/inward/record.uri?eid=2-s2.0-84866053855&partnerID=40&md5=5b5da2d83a3cefd4a9d5322e460b9daf
description This paper examines the determinants attributes of halal cosmetics product that influence its positioning strategy in Malaysian market. The results will provide insight on cosmetic firms and other organization of similar structure could identify the determinants attributes of Halal cosmetics product and strengthening their marketing strategies. This study is perhaps one of the first to investigate halal cosmetics and market positioning in Malaysia.
publisher
issn 1819544X
language English
format Article
accesstype
record_format scopus
collection Scopus
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