Assoc. Prof. Dr. Norzaidi M.D. [zaidiuitm2000@yahoo.com]determining brand image dimensions of malaysian research universities: A qualitative approach
This paper examines the determinants of brand image of research universities among postgraduate students. Experts in research universities in Malaysia were interviewed to establish their opinion regarding the dimensions of brand image for a research university deemed relevant to students. By using q...
| Published in: | Journal of Applied Sciences Research |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
2012
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-84865573818&partnerID=40&md5=1a3d36ca44401d0f8c55c72fa33784f0 |