| Summary: | Safety has been the main focus in many urban areas, including Malaysia. It is not only concern on the crime problems, but it is also important in promoting urban tourism. In 1996, UN-Habitat Nations emphasized the concept of Safe City due to the concern of the increase number of crime cases in urban areas. In Malaysia, Shah Alam and Putrajaya are some of the area that implemented the safe city programme. However, this concept is still questionable due to the frequent occurrence of crime has been reported. As such, this study explores the most importance steps of crime prevention and the effectiveness of Safe City Programme in Putrajaya. Putrajaya has been chosen as a case study as this area has applied the Safe City Programme since 2004. Local tourists have been selected as the main respondents because they are the major tourists in Putrajaya. Since Safe City Programme has been implemented in Putrajaya, many respondents presume that crime prevention steps in Safe City Programme were the "important" ways to ensure the level of tourist safety. On the other hand, in terms of the effectiveness, most of the respondents "satisfied" with the crime prevention steps in Putrajaya. In line of the findings, it is recommended that the tourism industry and law enforcement agencies collaborate to improve the crime prevention steps in Safe City Programme. © 2011 Published by Elsevier Ltd.
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