Determining critical success factors of mobile banking adoption in Malaysia
This study is to examine critical success factors that influence the adoption of mobile banking in Malaysia using extended Technology Acceptance Model (TAM). The proposed model was empirically evaluated by using survey data collected from 300 banking users concerning their perceptions of mobile bank...
| Published in: | Australian Journal of Basic and Applied Sciences |
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| Format: | Article |
| Language: | English |
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2011
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-81755172422&partnerID=40&md5=39dfbb0e5f906c7788e9777e228a5314 |
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2-s2.0-81755172422 |
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2-s2.0-81755172422 Daud N.M.; Kassim N.E.M.; Said W.S.R.W.M.; Noor M.M.M. Determining critical success factors of mobile banking adoption in Malaysia 2011 Australian Journal of Basic and Applied Sciences 5 9 https://www.scopus.com/inward/record.uri?eid=2-s2.0-81755172422&partnerID=40&md5=39dfbb0e5f906c7788e9777e228a5314 This study is to examine critical success factors that influence the adoption of mobile banking in Malaysia using extended Technology Acceptance Model (TAM). The proposed model was empirically evaluated by using survey data collected from 300 banking users concerning their perceptions of mobile banking. The findings indicate that this model can predict consumer intention to use mobile banking. Specifically, perceived usefulness, perceived credibility and awareness about mobile banking have significant effect on user's attitude thus influence the intention toward mobile banking. The results may provide further insights into mobile banking strategies. 19918178 English Article |
| author |
Daud N.M.; Kassim N.E.M.; Said W.S.R.W.M.; Noor M.M.M. |
| spellingShingle |
Daud N.M.; Kassim N.E.M.; Said W.S.R.W.M.; Noor M.M.M. Determining critical success factors of mobile banking adoption in Malaysia |
| author_facet |
Daud N.M.; Kassim N.E.M.; Said W.S.R.W.M.; Noor M.M.M. |
| author_sort |
Daud N.M.; Kassim N.E.M.; Said W.S.R.W.M.; Noor M.M.M. |
| title |
Determining critical success factors of mobile banking adoption in Malaysia |
| title_short |
Determining critical success factors of mobile banking adoption in Malaysia |
| title_full |
Determining critical success factors of mobile banking adoption in Malaysia |
| title_fullStr |
Determining critical success factors of mobile banking adoption in Malaysia |
| title_full_unstemmed |
Determining critical success factors of mobile banking adoption in Malaysia |
| title_sort |
Determining critical success factors of mobile banking adoption in Malaysia |
| publishDate |
2011 |
| container_title |
Australian Journal of Basic and Applied Sciences |
| container_volume |
5 |
| container_issue |
9 |
| doi_str_mv |
|
| url |
https://www.scopus.com/inward/record.uri?eid=2-s2.0-81755172422&partnerID=40&md5=39dfbb0e5f906c7788e9777e228a5314 |
| description |
This study is to examine critical success factors that influence the adoption of mobile banking in Malaysia using extended Technology Acceptance Model (TAM). The proposed model was empirically evaluated by using survey data collected from 300 banking users concerning their perceptions of mobile banking. The findings indicate that this model can predict consumer intention to use mobile banking. Specifically, perceived usefulness, perceived credibility and awareness about mobile banking have significant effect on user's attitude thus influence the intention toward mobile banking. The results may provide further insights into mobile banking strategies. |
| publisher |
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| issn |
19918178 |
| language |
English |
| format |
Article |
| accesstype |
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| record_format |
scopus |
| collection |
Scopus |
| _version_ |
1823296167344078848 |