Examining critical success factors of consumers' attitude towards nutritional labelling of SMEs products in Malaysia

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Examining critical success factors of consumers' attitude towards nutritional labelling of SMEs products in Malaysia

This paper examines the critical success factors of consumer's attitude towards nutritional labelling of Small and Medium Industries (SME) products in Malaysia. The results will provide insights on how SMEs and possibly other organizations of similar structures could improve upon their product...

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Bibliographic Details
Published in:	Australian Journal of Basic and Applied Sciences
Main Author:	Daud N.M.; Ramli L.; Jemahadi N.; Razalli R.H.
Format:	Article
Language:	English
Published:	2011
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-80053189500&partnerID=40&md5=a8f110f2b470dcd4d18954c8ca5d8710

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