Examining critical success factors of consumers' attitude towards nutritional labelling of SMEs products in Malaysia

Examining critical success factors of consumers' attitude towards nutritional labelling of SMEs products in Malaysia

This paper examines the critical success factors of consumer's attitude towards nutritional labelling of Small and Medium Industries (SME) products in Malaysia. The results will provide insights on how SMEs and possibly other organizations of similar structures could improve upon their product...

Full description

Bibliographic Details
Published in:Australian Journal of Basic and Applied Sciences
Main Author: Daud N.M.; Ramli L.; Jemahadi N.; Razalli R.H.
Format: Article
Language:English
Published: 2011
Online Access:https://www.scopus.com/inward/record.uri?eid=2-s2.0-80053189500&partnerID=40&md5=a8f110f2b470dcd4d18954c8ca5d8710
id 2-s2.0-80053189500
spelling 2-s2.0-80053189500
Daud N.M.; Ramli L.; Jemahadi N.; Razalli R.H.
Examining critical success factors of consumers' attitude towards nutritional labelling of SMEs products in Malaysia
2011
Australian Journal of Basic and Applied Sciences
5
8

https://www.scopus.com/inward/record.uri?eid=2-s2.0-80053189500&partnerID=40&md5=a8f110f2b470dcd4d18954c8ca5d8710
This paper examines the critical success factors of consumer's attitude towards nutritional labelling of Small and Medium Industries (SME) products in Malaysia. The results will provide insights on how SMEs and possibly other organizations of similar structures could improve upon their product labelling as well as marketing strategies. This study is perhaps one of the first to investigate critical success factors of consumer's attitude towards nutritional labelling of SMEs products in Malaysia.

19918178
English
Article
author Daud N.M.; Ramli L.; Jemahadi N.; Razalli R.H.
spellingShingle Daud N.M.; Ramli L.; Jemahadi N.; Razalli R.H.
Examining critical success factors of consumers' attitude towards nutritional labelling of SMEs products in Malaysia
author_facet Daud N.M.; Ramli L.; Jemahadi N.; Razalli R.H.
author_sort Daud N.M.; Ramli L.; Jemahadi N.; Razalli R.H.
title Examining critical success factors of consumers' attitude towards nutritional labelling of SMEs products in Malaysia
title_short Examining critical success factors of consumers' attitude towards nutritional labelling of SMEs products in Malaysia
title_full Examining critical success factors of consumers' attitude towards nutritional labelling of SMEs products in Malaysia
title_fullStr Examining critical success factors of consumers' attitude towards nutritional labelling of SMEs products in Malaysia
title_full_unstemmed Examining critical success factors of consumers' attitude towards nutritional labelling of SMEs products in Malaysia
title_sort Examining critical success factors of consumers' attitude towards nutritional labelling of SMEs products in Malaysia
publishDate 2011
container_title Australian Journal of Basic and Applied Sciences
container_volume 5
container_issue 8
doi_str_mv
url https://www.scopus.com/inward/record.uri?eid=2-s2.0-80053189500&partnerID=40&md5=a8f110f2b470dcd4d18954c8ca5d8710
description This paper examines the critical success factors of consumer's attitude towards nutritional labelling of Small and Medium Industries (SME) products in Malaysia. The results will provide insights on how SMEs and possibly other organizations of similar structures could improve upon their product labelling as well as marketing strategies. This study is perhaps one of the first to investigate critical success factors of consumer's attitude towards nutritional labelling of SMEs products in Malaysia.
publisher
issn 19918178
language English
format Article
accesstype
record_format scopus
collection Scopus
_version_ 1823296167559036928

Similar Items