Examining critical success factors of consumers' attitude towards nutritional labelling of SMEs products in Malaysia
This paper examines the critical success factors of consumer's attitude towards nutritional labelling of Small and Medium Industries (SME) products in Malaysia. The results will provide insights on how SMEs and possibly other organizations of similar structures could improve upon their product...
| Published in: | Australian Journal of Basic and Applied Sciences |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
2011
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-80053189500&partnerID=40&md5=a8f110f2b470dcd4d18954c8ca5d8710 |
| Summary: | This paper examines the critical success factors of consumer's attitude towards nutritional labelling of Small and Medium Industries (SME) products in Malaysia. The results will provide insights on how SMEs and possibly other organizations of similar structures could improve upon their product labelling as well as marketing strategies. This study is perhaps one of the first to investigate critical success factors of consumer's attitude towards nutritional labelling of SMEs products in Malaysia. |
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| ISSN: | 19918178 |