"Seeing is not believing but interpreting", inducing trust through institutional symbolism: A conceptual framework for online trust building in a web mediated information environment
Trust has become an essential prerequisite for customer relationship building. Implementing institutional mechanisms seems to be an obvious outcome in inducing trust, rather than the result of independently motivated decisions of the user's interpretation on the institutional design features to...
| Published in: | Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) |
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| Main Author: | |
| Format: | Conference paper |
| Language: | English |
| Published: |
Springer Verlag
2007
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-38149091551&doi=10.1007%2f978-3-540-73354-6_8&partnerID=40&md5=71cf67aeeaaf7611efeebf09636e4292 |