Modelling market shares by segments using volatility
This paper presents the results of market share modelling for individual segments of the UK tea market using scanner panel data. The study is novel in its introduction of the use of volatility as one of the bases for segmentation, others being usage, loyalty or switching between product types and pr...
| Published in: | Journal of Applied Statistics |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Carfax Publishing Company
1999
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-1542501158&doi=10.1080%2f02664769922296&partnerID=40&md5=09f6816a23fc5404e4694ce1883d2b5f |